Market

Since 2004 the number of patent attorneys in Germany has increased from 2.259 to 2.750 by the year 2009, and the number of attorneys at law has escalated in the last 5 years by about 19,6 % percent. The competition for professional legal services is increasing, and the market is changing into a consumer / client market, where the client is able to choose their consultants. The reputation and experiences of an attorney no longer suffice for obtaining new clients or in inspiring existing clients. The professional legal service is, from the view of the client, very insecure because the quality of the attorney work is very hard to judge for a non-expert, and the success of a client is not only defined by an attorney. Confidence is a very important trait, and it is good if the entire firm send out signals which embody competence and professionalism, and which reflects a reputable and innovative appearance of the law firm.

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